In wake of another ‘brand safety crisis’, which this week revealed how advertisers were inadvertently funding climate denial videos on YouTube, the platform’s UK managing director has spoken out on why brand bosses have not... Read more
Uber has hired Google’s marketing boss for Northern Europe, David Mogensen, to lead its European marketing. It’s the latest major hire for the company following a round of cuts to the global marketing department last year.
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In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Syl Saller, chief marketing... Read more
The UK's data regulator, the Information Commissioner's Office (ICO), has issued a warning to any adtech companies which have failed to “use the window of opportunity to engage and transform” their practices - it’s coming... Read more