Facebook has been under intense scrutiny lately for its policing of hate speech, misinformation and more – particularly with the US election on the horizon. And with it facing a boycott from top brands as a result, it has put out... Read more
Heineken recently announced a huge gear change in its alcohol marketing by entering into ‘the largest ever single sponsorship deal involving a non-alcoholic beer brand’, replacing Amstel as a Uefa Europa League sponsor. Hans Erik Tuijt... Read more
This is an extract from The Drum's Future of Media briefing. You can subscribe to it here if you'd like it your inbox...
ITV was one of the first UK broadcasters to sound the pandemic ad revenue damage horn. After publishing its first half results, we can now see the real effect of the downturn on the corporation, with ad revenue for the pandemic-hit April to June... Read more