"We're back" says The Racing Post, the British daily horse racing newspaper, which has marked its return to print by channelling the famous fax Michael Jordan sent ahead of his NBA comeback.
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Remember going to events, awards, conferences, gigs, gatherings, and get-togethers? These were usually assembled by a recognisable brand and monetised by entry fees and sponsors. For publishers, they proved a lucrative platform to demonstrate... Read more
CNN has produced a branded marketing campaign for the UN World Tourism Organization (UNWTO). The creative is significant, indicating that travel and leisure brands are ready to return to the market. James Hunt, vice-president of creative and... Read more
BBC Global News, the international and commercially funded arm of the news corporation, has attracted record-breaking traffic these last few months – but ad revenues have failed to match such highs. Its chief executive, Jim Egan,... Read more