A large portion of your customer journey is happening outside of your brand’s owned channels - much larger than you probably realize. Only 15% of US adults say that they trust social networking profiles from companies or brands - so if you... Read more
More than 85% of marketers publish branded content, but only 36% feel they're doing it effectively. When it comes to content marketing, it’s easy to fall into the trap of overproduction and struggling to prove ROI.
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Columbia University is the oldest university in New York, and the fifth oldest institution for higher education in the United States. Its...
Transitioning into a new year can be a daunting task for marketers. Working in an industry that is downwind of technological advancements...