Retaining control over your brand in the digital era can be tricky; it can be especially difficult for marketers to make sure that their brand materials are being used correctly.
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Back in the early 2000’s we were told ‘content is KING’ but no one warned us of how difficult and expensive it was going to be to keep this King alive. Long gone are the days of simple texts or highly pixelated images, this is... Read more
Small businesses push industries – and the economy – forward. At a time when legacy businesses are struggling to adapt to the changes, small to medium-sized enterprises (SMEs) are growing and becoming market disruptors with their... Read more
While the basic principles around storytelling remain the same, the tools and techniques for engaging audiences have changed with the evolution of technology. The Drum and Shutterstock are holding the Story Times – The art and science of... Read more