When UK bakery chain Greggs launched its vegan sausage roll last year it befell the wrath of Good Morning Britain presenter Piers Morgan. The former Sun editor took issue with the eco-friendly pastry, describing execs at the high-street bakery as ... Read more
Following a year of political uncertainty compounded by Brexit and a snap General Election, UK marketers are showing a “renewed wave of optimism”, with UK ad budgets returning to growth for the most recent quarter.
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HSBC has unveiled the latest phase of its successful, but controversial, 'We Are Not An Island' campaign, which — despite the denials from the bank — was accused in 2019 of taking an "anti-Brexit"... Read more
In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Lubomira Rochet, on how she is gearing L’Or... Read more