Axa has unveiled its first major ad campaign since signing on as sponsor of Liverpool FC Women’s team. The work highlights the importance of sharing and mental resilience as it looks to demonstrate its commitment to improving people... Read more
Coca-Cola’s top global marketer Francisco Crespo has said the brand is taking a “never say never” view on producing beverages infused with cannabidiol (CBD). However, he shut down the idea that marijuana-infused Coke or Sprite... Read more
In a world where sonic logos and sensory experiences are becoming par for the course does your brand need a flavour? Mastercard’s chief marketing officer Raja Rajamanner thinks it does – which is why customers can now (quite literally)... Read more
The Drum has unveiled this week's instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days.
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