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Articles posted by Saman Mansourpour

AgencyUK's managing director considers the rise in popularity of field-to-fork brands.

Field-to-Fork: The power of provenance

Opinion: Tricks of the marketing trade
With the meteoric rise of direct-to-consumer brands, it’s of little surprise that consumer demand for field-to-fork brands... Read more
Saman Mansourpour - 05/03/2019
Creative
Who took a bite out of Kraft? Independent food and drink producers, that’s who

Who took a bite out of Kraft? Independent food and drink producers, that’s who

Opinion: Tricks of the marketing trade
By now, you’ll probably have seen the news surrounding Kraft Heinz, their 27% drop in stock, and the fact they’re writing... Read more
Saman Mansourpour - 26/02/2019
Advertising
Brexit Britain: British food & drink brands are taking back control

Brexit Britain: British food & drink brands are taking back control

Opinion: Tricks of the marketing trade
Brexit is having a major impact on food and drink brands as international trade hangs in the balance and domestic sales suffer under... Read more
Saman Mansourpour - 21/02/2019
Creative
Who is catering for the over 65s online?

Respect your elders: it might just be your best online strategy

Opinion: Tricks of the marketing trade
Quick! Grab your doomsday supplies and get to the bunker - the pensioners are coming! New research from the ONS shows the proportion of... Read more
Saman Mansourpour - 08/10/2018
Market Research

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