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Articles posted by Seb Joseph

Virgin Holidays outlines CRM strategy

Virgin Holidays to be ‘less reliant on sales emails’ in CRM shakeup

Rather than bombard customers with sales emails, Virgin Holidays is introducing more personalised alternatives that won’t chase open rates and click-throughs. ...

Read more
World - 05/06/2017
Digital
Pokerstars' Ronaldo strategy

PokerStars doubles down on social video after Cristiano Ronaldo worldwide success

Paying the world’s best football to appear in viral-baiting, social videos promoting poker might seem like a misguided attempt to woo new players but it seems PokerStars may have had the last laugh. ...

Read more
World - 04/06/2017
Digital
Why content is key to Lastminute.com going all in on programmatic.

Why content is key to Lastminute.com going all in on programmatic

If Lastminute.com wants to be top of mind for those advertisers seeking holiday goers then much could rest on how the company can give its burgeoning publishing business a commercial edge. ...

Read more
World - 30/05/2017
Digital Advertising
Adobe CMO: ‘we’re the only company that understands the value of content’.

Adobe CMO: ‘We’re the only company that understands the value of content’

As the top marketer at one of the world’s biggest marketing companies, Ann Lewnes has a view of the industry that few in her position can boast at a time when the risks and rewards of managing a brand have never been more pronounced. ...

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World - 29/05/2017
Digital Advertising

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  • RT @kristinamonllos: wrote about why the DTC brand + agency relationship can be fraught. read about it via @Digiday here: https://t.co/9luR…
  • RT @jones_will: Who's attending? A who's who of EU (70% UK) brand and agency buyer leads. The place to be if your looking at securing partn…
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